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Defining your brand voice is a critical part of building a strong and successful brand. Your brand voice is the personality and tone of your…

Marketing is a crucial part of any small business's success. One of the most important aspects of marketing is generating qualified leads. But what exactly…

Are you uncertain about the benefits of incorporating video into your sales and marketing strategy? You're not alone– video, in of itself, can be time…

Small businesses face a range of challenges when it comes to marketing their products or services. Limited budgets, competing with larger companies, and keeping up…

In today's digital age, social media has become an integral part of people's lives. It is not just a platform for socializing, but it has…

Your website is oftentimes a potential customer’s first impression of your brand. It shows them your values and design skills. Making sure your website is…

Mobile devices are a great way to interact with a customer’s digital ecosystem. Mobile marketing simply refers to delivering content or promotions to consumers through…

These days, brands have to fight to be seen on social media. Successful Instagram posts should draw in followers and amplify brand loyalty. Here are…

Advertising is a form of paid media marketing efforts which refers to content and exposure delivered to the customer via an intermediary that the company…

Social media engagement is the number of likes, comments, and shares on the content you post. While many accounts focus on growing their followers, increasing…

Email marketing is simply the practice of sending marketing messages via email. But to have a strong email marketing strategy, it requires marketers to send…

Email marketing is a great way to reach new customers and stay in touch with existing ones. Running a successful marketing campaign can increase brand…

According to Hubspot, Instagram, YouTube, and Facebook are the top three social media platforms marketers are using in 2022. Instagram will continue to be a…

Running a small business is hard. Thousands of startups are founded every year, and it is important to stand out if you want to be…

What are buyer personas? Who are the individuals that consist of your product or service’s buying unit? Is the consumer the same person as the…

With marketing strategies consistently evolving, it is important to choose your marketing plan wisely. On many social media platforms, there is a smart algorithm that…

No matter what industry your business is in, there's always going to be similar brands trying to be better than you in any way they…

A good marketing strategy is crucial to building a brand. New marketing techniques are constantly popping up and it’s important for companies to stay on…

In any field you may be looking to work in, it is important to carry the characteristics that allow you to be the most successful…

Within the past five years, the amount of social media members has almost doubled. Out of those 4.2 billion active social media users, they spend…

As a small business, it is important to focus on crucial details when building an effective website. The behind the scenes of your website can…

Choosing which marketing agency, or using one at all, is an important decision for your company.  This is why it’s important to keep in mind…

Have you ever been talking about a good or service you wanted and an advertisement pops up when you open your social media platforms? Companies…

From a coffee shop, to a freelance photographer, to a car mechanic, to a local medical group, a website is an essential piece of a…