Five Marketing Trends to Look for in 2023

A good marketing strategy is crucial to building a brand. New marketing techniques are constantly popping up and it’s important for companies to stay on top of what is relevant, so they aren’t spending time and money on a useless strategy. Here are five marketing trends to look out for in 2023.

More businesses will use SEO to concur search traffic

Search engine optimization (SEO) is the process of targeting unpaid organic searches to improve the quality and quantity of traffic your website receives. Mainly, SEO is trying to improve your website’s location in the search results page, to gain more impressions and traffic. These impressions can help a company increase sales and customer engagement. 

Google searches for SEO agencies and SEO consultants are increasing, proving more businesses are looking for help to improve their SEO strategy. Google algorithms are constantly evolving, which means brands are looking for SEO experts to keep up with changing strategies. The growing use of search engines leads to the continuous efforts to improve a company’s SEO to generate more web traffic.

Video marketing will be short and sweet

People’s attention spans are shorter than ever and social media platforms are taking advantage of this by favoring videos under three minutes in their algorithms. Short videos are easier to watch, understand, and share. They also have higher engagement rates because people are more likely to watch the video more than once. 

Platforms like TikTok, Facebook, and Instagram have a page created for their users which allows for more videos/reels to go viral and gives brands a better chance to build their platform. The videos are also easy to post across multiple platforms. For example, I could make an Instagram reel and then export it to share on Tik Tok. Over 89% of global marketers plan to continue investing in short-form video content in 2022 which proves this trend is here to stay. 

Brands will work with micro-influencers

Influencer marketing is an easy way to advertise using people who have already built their own platform of trusted followers. When you think of an influencer, you’re probably imagining Kim Kardashian, Paris Hilton, or an instagram page with millions of followers; however most marketing professionals work with micro-influencers. Micro-influencers have less followers, but higher levels of engagement than major influencers because they’re seen as everyday people instead of big celebrities. Followers are then more likely to trust and value their recommendations. 

One new field of influencer marketing is college athletes. The NCAA has recently allowed their players the ability to earn money off their name, image, and likeliness (NIL). These deals are an exciting way for companies to market products and raise brand awareness by collaborating with college athletes. 

Virtual reality will give rise to new advertising techniques 

Virtual reality (VR) was a $21 Billion market in 2021 and is growing rapidly. Brands are beginning to take advantage of VR as a marketing tool, using it to connect with their audience by offering immersive engaging experiences. Facebook is incorporating VR with their 360 degree videos. Google is using AR to place objects in your space using the phone’s camera. 

Many global marketers are planning on increasing their investments in VR and AR, while more are planning on using it for the first time.  If you haven’t noticed the addition of VR and AR into your favorite apps and services, you will soon.

Companies will prioritize social responsibility

Customers are starting to place a higher value on brands showing they care about customers, employees, and shared causes. Customers today want to make a positive impact with their purchase and are showing their appreciation for companies highlighting socially responsible elements and sustainability in their marketing campaigns. This is why 45% of companies still plan to invest in social responsibility efforts this year, and we wouldn’t be surprised if that number rises next year.

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Staying on top of the new marketing trends is an important part of keeping your company relevant. By understanding and utilizing these five strategies, you can help grow your brand in the coming year.