# Katama

> Katama (listed on Google as Katama Consulting) is a B2B growth marketing agency in Boston that sells pipeline-as-a-service: an outsourced growth team that designs, builds and operates the engine that identifies a company's ideal buyers, creates demand, generates qualified conversations and converts that activity into measurable sales pipeline.

Katama works with B2B companies that have strong products and sales teams but lack the resources, expertise or execution capacity to generate new opportunities consistently. It offers seven services and fractional growth leadership, run as one system by one team. Every engagement runs the same loop: target, attract, engage, convert, measure. Success is measured in qualified meetings, sales opportunities, pipeline created, conversion rates and revenue generated, not in marketing activity.

The first step is a free 45-minute working session. It returns a prioritized 90-day opportunity map, which the company keeps whether or not it hires Katama.

- Email: hello@katama.io
- Phone: +1 (774) 777-6454
- Address: 133 Seaport Blvd, Boston, MA 02110, United States. Meetings are online only.
- Team: Mark Zides (Founder and CEO), Hamza Hashim (Marketing Strategist), Katie Barnes (Client Partner), Alexis Feinberg (Social Media Expert)
- LinkedIn: https://www.linkedin.com/company/katama-consulting-group-llc/
- Google Business Profile: https://www.google.com/maps?cid=8266112837938194326 (listed as Katama Consulting, a marketing agency serving clients remotely)

## Services

- [All services](https://katama.io/services/): the eight services on one page, how they map onto the five stages of the engine, and what each one includes
- [ICP and target account strategy](https://katama.io/icp-target-account-strategy/): who a company should be selling to and why, covering ideal customer profile development, TAM and market segmentation, target account identification, buyer personas, intent and trigger identification, and messaging and value proposition development
- [Demand generation](https://katama.io/demand-generation/): awareness and demand with the buyers who matter most, through digital demand programs, paid search and paid social, LinkedIn campaigns, content marketing, executive thought leadership, landing pages and conversion campaigns, and retargeting
- [AI search and digital visibility](https://katama.io/ai-search-visibility/): SEO, answer engine optimization (AEO) and generative engine optimization (GEO), so a company is found in Google and named when buyers ask ChatGPT, Gemini, Perplexity and other AI platforms which companies to consider
- [Outbound lead generation](https://katama.io/outbound-lead-generation/): targeted outbound campaigns that create meetings with the right decision-makers, covering account research, prospect identification, contact and data enrichment, email, LinkedIn and calling in multi-touch sequences
- [Appointment setting](https://katama.io/appointment-setting/): outsourced SDR and BDR execution that qualifies conversations against the client's criteria, books and confirms the meeting, and hands it to the client's sales rep with context
- [Account-based marketing](https://katama.io/account-based-marketing/): coordinated campaigns for companies targeting high-value enterprise accounts, covering target account selection, buying committee mapping, account intelligence, personalized campaigns, executive outreach and sales and marketing orchestration
- [Marketing automation and revenue operations](https://katama.io/revenue-operations/): CRM optimization, marketing automation, lead scoring and routing, pipeline tracking, campaign attribution, funnel analytics and executive dashboards, so a company knows which activities create pipeline and revenue
- [Fractional growth leadership](https://katama.io/fractional-cro/): a fractional CRO, meaning senior revenue leadership across sales and marketing without a full-time executive hire, combined with a team to execute. Covers growth and go-to-market strategy, sales and marketing alignment, pipeline targets, partner and alliance strategy, and a weekly growth cadence

## Company

- [How we work](https://katama.io/how-we-work/): the five-stage loop every engagement runs, the weekly cadence behind it, and the numbers it reports on
- [About](https://katama.io/about/): who Katama is, the four people who do the work, and what the agency believes
- [Contact](https://katama.io/contact/): book the free 45-minute working session
- [Privacy policy](https://katama.io/privacy-policy/): what the site collects and why, covering the enquiry form, Google Analytics cookies and hosting logs, and how to have your data deleted

## Blog

- [Blog](https://katama.io/blog/): articles on building B2B pipeline, from ideal customer profiles and demand generation to outbound, appointment setting, AI search and revenue operations, each one linked to the service that does the work
- [GEO vs SEO vs AEO: what changes, and what to do first](https://katama.io/blog/geo-vs-seo/): what SEO, AEO and GEO each mean, whether GEO and AEO differ, why most pages AI tools cite do not rank in Google's top ten, what the research shows about B2B buyers and AI, which to fund first by situation, and how to measure AI visibility against pipeline
- [Outsourced SDR vs in-house SDR: how to decide](https://katama.io/blog/outsourced-sdr-vs-in-house/): what each option costs before the first meeting, how fast each starts, who keeps the learning, when to choose which, how pricing models shape behavior, and what to ask an SDR agency before signing

## Optional

- [Home](https://katama.io/): the overview of the whole offer
- [Sitemap](https://katama.io/sitemap.xml): every indexable URL