The Importance of SEO and Representative Branding on your Website

Your website is oftentimes a potential customer’s first impression of your brand. It shows them your values and design skills. Making sure your website is a good representation of your company is extremely important to draw in customers and attract potential partners.
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SEO

SEO, or search engine optimization, is the process of creating a website that is optimized for users and search engines. Boosting SEO will generate more organic website traffic. Having a well designed website increases your ranking in online searches, which would lead to more traffic on your website.

A website designed with SEO in mind also gains more conversions into sales because it creates more high quality traffic on your website. Additionally, when the customer visits your website they will find it easier to learn about your brand and click through the site. Improving user experience makes people more likely to associate your brand with a positive experience, therefore building a good brand reputation.

To increase your SEO, your website should have a good site structure, a responsive design, and be easy to navigate. Improving your website and taking into account SEO in web design boosts your company’s ranking on search engines such as Google or Yahoo.

Brand Image

As we mentioned, your website is a reflection of your brand and usually one of the first things customers see. Just as product packaging and advertisements reflect your brand’s identity. Design elements on your website such as color scheme, fonts, and images all contribute to how your brand is perceived by website visitors.

Choosing a consistent design plan across your website is a great way to include elements of your brand. Try choosing two or three main colors to use throughout your website. It is helpful to draw inspiration from your logo or product packaging. Here are some other aspects to consider when designing your website.

Layout
A simple and well thought out layout appeals to customers more than a busy and complicated one. Making their experience navigating through your website as easy as possible should be your goal. Clearly labeled tabs and headers on each section are great ways to improve your site’s layout.

Font
Using unique fonts can be an extremely successful way to include brand image into your site. However, it is important to make sure your website is still easy to read and can be understood, even on a mobile browser. A good rule of thumb is to use unique fonts or colors in the titles or logos, but the rest of the text should be relatively plain and easy to read, especially since it is likely a smaller size.

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Designing your website is an important part of running a successful business and should not be overlooked. A well designed website can increase your SEO and build your brand image. It also leads to more traffic and sales conversions. Katama offers website design and SEO services. Check out our website if you’re struggling creating your website.