How Conversion Rate Optimization (CRO) Strategies Improve The Inbound Sales Funnel And Help SDRs
The first step in evaluating the success of online marketing efforts is to track the number of “desired actions” that users have taken on the website. A “desired action” can be as simple as signing up for a free trial of a SaaS service, subscribing to a weekly newsletter, hitting the add to cart button, clicking on checkout, or filling out an inquiry form.