Branding
Branding is the process of creating a unique identity for a business, product, or service. It encompasses the development of a name, logo, design, voice, and overall image that represents the brand’s values, personality, and mission. Effective branding aims to distinguish a brand from competitors, create a strong and memorable impression on the target audience, and build emotional connections. The process involves elements like defining the brand’s mission and vision, establishing brand values, and creating a cohesive visual identity that resonates with the intended audience.
Rebranding
Rebranding is the strategic process of changing an existing brand’s identity or repositioning it in the market. This could involve altering the brand’s logo, name, visual identity, messaging, or even the core values to better align with evolving business goals, a shift in market dynamics, or changes in customer preferences. Rebranding can be partial or complete; it may focus on refreshing certain elements of the brand or involve a comprehensive overhaul to redefine the brand’s entire identity.