AI search + digital visibility: be part of the answer.
Get found wherever your buyers are searching. We help companies improve their visibility across both traditional search and AI-powered discovery.
● Start here
Tell us about the business.
It takes about a minute. It reaches the people who would do the work rather than a sales inbox, and if we are not the right fit for what you need we will say so.
Goes to hello@katama.io. No sequences, no newsletter, no list.
● What AEO and GEO are
Answer engine optimization (AEO) and generative engine optimization (GEO) are two names for the same work: getting your company named inside the answers AI tools give, not only ranked in a list of links.
SEO is the work of being found in Google. The two overlap without being the same job, because the pages an AI tool quotes are often not the pages that rank. We run them as one program, on the same pages.
Search is changing.
Your prospects aren’t only using Google. They’re increasingly asking ChatGPT, Gemini, Perplexity, and other AI platforms which companies and solutions they should consider.
For twenty years, ranking in Google was a fair stand-in for whether a buyer would find you. On its own, it no longer is. A company can hold every ranking it wanted and still be missing from the answer its buyer was actually shown.
AI tools answer the question directly, often without a list of links. If your company is not named in that answer, the buyer may never reach the point of comparing vendors on a website.
Most companies have never measured this. They do not know which questions their buyers ask, which competitors get recommended instead, or which of their own pages get quoted.
That is also the opportunity. Much of what decides whether a page gets cited is on the page itself: how clearly it answers, how it is structured, and whether the engines can tell what your company does. All of that can be fixed.
Services include.
We start by measuring where you appear today, in Google and in the AI tools your buyers use, for the questions they actually ask. Without that baseline, the work is guesswork.
SEO
Technical foundations, search demand research, site structure and internal linking, so Google can read the site and rank it for what your buyers search.
AEO: answer engine optimization
Pages restructured to answer your buyers’ questions directly, so AI tools can lift a clear, accurate answer and name you in it.
GEO: generative engine optimization
Entity and schema markup, plus presence in the third-party sources AI models rely on, so the engines know what your company does and when to recommend it.
AI search visibility
A fixed set of buyer questions run across ChatGPT, Google AI Overviews, Perplexity and Gemini, scored the same way every month.
Content optimization
Existing pages rewritten and restructured around what buyers actually ask, before anything new gets published.
Competitive search analysis
Who ranks and who gets recommended instead of you, on which questions, and what they have that you do not.
Authority and thought-leadership development
Original points of view, expert content and earned mentions that give search engines and AI tools a reason to trust you and cite you.
The goal: when your buyers search for a solution, your company becomes part of the answer.
How the work runs.
Measure the baseline
A set of questions built from how your buyers actually ask, run across Google and the major AI tools. You see what they currently say about you, and who they recommend instead.
Fix the foundation
Crawlability, indexation, site structure, schema markup and AI crawler access. Unglamorous and first, because everything after it builds on this.
Restructure the pages
Answer-first openings, clear structure and the content your buyers need, on the pages that should be ranking and being cited.
Build the authority
Thought leadership, earned mentions and the third-party sources the engines rely on for your category. This is the slow part, and we say so on day one.
What we report.
Rankings and citations explain movement. They are not the result. The result is pipeline from buyers who found you.
Share of answer
How often you are named across the question set, per AI tool, against the competitors named instead.
Search pipeline
Opportunities that started with a search or an AI referral, with the page and the query that brought them in.
Cited and ranking pages
Which of your pages get quoted and which rank, which tells you what to build more of.
Who this suits.
- Your buyers research vendors before they contact anyone
- Competitors are being recommended in your category and you are not
- You can give authority work two quarters to compound
- Someone internally can approve page changes quickly
- You want a guaranteed ranking or citation, which nobody can honestly sell
- You need pipeline this month, in which case start with outbound
- You expect results without changing or publishing anything
- Your buyers genuinely do not use search or AI tools, which is worth checking rather than assuming
Fair questions.
Is AEO just SEO with a new name?
No. Strong SEO still helps, because pages that rank well are more likely to be cited. But the pages AI tools quote are often not the pages that rank, so treating the two as one job leaves much of the opportunity on the table. Each AI tool also chooses its sources its own way, so getting cited by AI means checking ChatGPT, Perplexity and Google’s AI features one at a time. And a buyer who reads the answer often never clicks, so the result shows up as a branded search or a direct visit rather than a referral. We run both on the same pages, as one program.
What is the difference between AEO and GEO?
Nothing meaningful. Answer engine optimization and generative engine optimization are used interchangeably across the industry. Both mean getting your company named inside the answers AI tools give, which is a different job from ranking in search results.
How fast does this move?
Structure work can change which pages get quoted within weeks, because it changes what is on the page. Authority, built from the links and mentions other sites give you, runs on a slower arc: meaningful movement by month three, and a step change by month six to nine.
Can you guarantee rankings or citations?
No, and anyone who does is selling you something. Search engines and AI tools change without notice; Google has gone from ranking links to writing the answer above them since 2023. Even with nothing changed, AI citations shift from one run of the same question to the next, so they are reported as a rate across many runs, never a single screenshot. What we commit to is the baseline, the work, and honest monthly reporting, including the months the numbers go down.
Can we do this ourselves with Claude Code?
Much of the execution, yes, if someone on your team owns it and reviews the output. These tools are fast at research, audits, drafts and sitewide edits, and wrong often enough that every figure and every change needs a person to check it. It works best with a written rulebook the agent reads every session and a person approving each change, whichever agent you pick; Claude Code and Codex differ mostly in price and limits. Start it on read-only jobs, such as a weekly check on pages losing clicks, and widen what it may change alone only as its reports prove right.
Does local search matter for B2B?
Where your buyers meet you in person or need someone on site, yes. IT support, professional services, commercial contractors and suppliers that deliver all win work from Google’s map results, and local SEO runs on a Business Profile and its reviews as much as on a website. A company with several offices runs the same work from one record, with a profile and a page for each office that qualifies. Where they do not, national search and AI answers matter more.
Do we need an llms.txt file?
Not to rank in Google, which ignores the file and says it neither helps nor harms. llms.txt is a short Markdown guide for AI agents, read mostly by coding tools working through documentation, so for most B2B sites a short, accurate llms.txt costs little and changes little. We keep one, and spend the real effort on the pages AI answers quote.
Works well with.
● Attract
Demand generation
The paid half of being found: reaching buyers before they start searching.
Read● Target
ICP & target account strategy
Decides which buyers, and which of their questions, the visibility work is aimed at.
Read● Measure
Marketing automation & revenue operations
Tracks which searches and AI referrals became pipeline, so the work is judged on revenue.
Read