Eight services. One growth engine.
Think of us as your outsourced growth team. Buy the whole engine, or the part your sales and marketing organization is missing.
● Start here
Tell us about the business.
It takes about a minute. It reaches the people who would do the work rather than a sales inbox, and if we are not the right fit for what you need we will say so.
Goes to hello@katama.io. No sequences, no newsletter, no list.
● What pipeline-as-a-service is
Pipeline-as-a-service is an outsourced growth team that designs, builds and operates the engine a company needs to generate sales pipeline.
It identifies the ideal buyers, creates demand with them, turns that demand into qualified conversations and meetings, and reports the result as pipeline and revenue rather than as marketing activity.
How the services fit together.
Each service does the work of one stage of the same engine. Any of them can be bought on its own, and all of them are built to work together.
● Attract
Build awareness through content, search, AI visibility, thought leadership, and digital campaigns.
● Engage
Reach target buyers through outbound, LinkedIn, email, paid media, and ABM.
● Measure
Track meetings, opportunities, pipeline, conversion, and revenue.
● Across all five stages
Fractional growth leadershipA fractional CRO who owns the strategy and the pipeline number across every stage, with a team to execute it.
What each service includes.
● Target
ICP & target account strategy
We identify who you should be selling to and why.
- Ideal customer profile development
- TAM and market segmentation
- Target account identification
- Buyer persona development
- Intent and trigger identification
- Messaging and value proposition development
● Attract
Demand generation
We create awareness and demand with the buyers who matter most.
- Digital demand generation
- Paid search and paid social
- LinkedIn campaigns
- Content marketing
- Executive thought leadership
- Landing pages and conversion campaigns
- Retargeting
● Attract
AI search + digital visibility
We help companies improve their visibility across both traditional search and AI-powered discovery.
- SEO
- AEO: answer engine optimization
- GEO: generative engine optimization
- AI search visibility
- Content optimization
- Competitive search analysis
- Authority and thought-leadership development
● Engage
Outbound lead generation
We build and execute targeted outbound campaigns designed to create meetings with the right decision-makers.
- Account research
- Prospect identification
- Contact and data enrichment
- Email outreach
- LinkedIn outreach
- Calling
- Multi-touch sequences
- SDR and BDR execution
- Appointment setting
● Engage
Account-based marketing
For companies targeting high-value enterprise accounts, coordinated campaigns designed to penetrate specific organizations and buying committees.
- Target account selection
- Buying committee mapping
- Account intelligence
- Personalized campaigns
- Executive outreach
- Multi-channel engagement
- Sales and marketing orchestration
● Convert
Appointment setter
SDRs who work every conversation, qualify it against your criteria, and book the meeting into your reps’ calendars.
- Dedicated SDR and BDR team
- Reply and inbound handling
- Qualification to your criteria
- Meeting booking
- Confirmation and reminders
- Handoff with context
- No-show recovery
- Nurture for not-now prospects
- Weekly acceptance review
● Measure
Marketing automation & revenue operations
We connect the growth engine so you can see what’s working.
- CRM optimization
- Marketing automation
- Lead scoring
- Lead routing
- Pipeline tracking
- Campaign attribution
- Funnel analytics
- Executive dashboards
● Lead
Fractional growth leadership
Experienced growth leadership without adding another full-time executive: a fractional CRO with a team to execute.
- Growth strategy
- Go-to-market strategy
- Sales and marketing alignment
- Pipeline targets
- Demand generation strategy
- Partner and alliance strategy
- Weekly growth cadence
- KPI and pipeline management
Fair questions.
Can we buy one service rather than the whole engine?
Yes. Some companies need an entire outsourced growth engine; others need help strengthening one part of an existing sales and marketing organization. The first conversation is about which part is missing, and if it is not one we should run, we will say so.
Where should we start?
Usually where the pipeline is leaking. No agreed target market points to ICP and target account strategy. The right accounts but no conversations points to outbound lead generation. Conversations that never become meetings point to appointment setting. No idea which activity is working points to revenue operations.
How do the services work together?
They are the five stages of one engine: target, attract, engage, convert and measure. Each service does the work of one stage, and the reporting ties them together, so a meeting can be traced back to the campaign and the account list that produced it.
Who does the work?
The people who pitch the work do the work. Every engagement has a named operator per service and a single weekly call with the same agenda, reported against pipeline rather than activity.