One engine.
Five stages.
Every engagement runs the same loop, whether you buy one service or six. It exists so that at any point you can ask where the pipeline is coming from and get an answer.
● Start here
Tell us about the business.
It takes about a minute. It reaches the people who would do the work rather than a sales inbox, and if we are not the right fit for what you need we will say so.
Goes to hello@katama.io. No sequences, no newsletter, no list.
● The short version
We define who you should be selling to, create demand with them, turn that demand into qualified conversations, convert those into opportunities, and report the whole thing as pipeline and revenue.
Five stages, one team, one number, reviewed weekly.
The loop.
How an engagement runs.
Audit & diagnose
In week one we tear down your full funnel: channels, pages, tracking, data. Then we find exactly where revenue is leaking. You keep the diagnosis whether or not you continue.
Build the system
One measurement layer, one roadmap, one team. Everything is wired to make the other parts stronger before we scale a dollar of spend.
Ship & iterate
Experiments go live weekly, not quarterly. Winners get scaled, losers get killed. Revenue decides, never opinion, and never the person with the strongest view in the meeting.
Compound & scale
Gains stack quarter over quarter as authority, creative learnings and conversion lifts multiply each other. This is the part that changes your cost per opportunity.
What we report on.
We do not measure success by how much marketing we produced. The report is four lines, in this order, every month.
Qualified meetings → sales opportunities → pipeline created → revenue generated.
Conversion rates between each stage sit alongside them, because that is where the diagnosis lives. If meetings are up and opportunities are flat, the problem is targeting rather than volume, and next month’s work changes accordingly.
The numbers that do not lead the report: impressions, sessions, followers, MQLs. They are available, they are diagnostic, and they are not the point.
Who actually does it.
The people who pitch the work do the work. There is no junior layer between the strategy and the execution, and no account manager relaying messages between you and whoever is actually running the campaign.
That constrains how many clients we take, which is the trade. It also means the person who tells you a channel is underperforming is the person who ran it, which produces a much more useful conversation.
You get a shared channel, not a ticket queue. Weekly calls have the same agenda every time and the same numbers at the top.
● What you can expect
- Weekly call, same agenda, same numbers
- A shared channel with the operators, not a helpdesk
- Monthly written report against the pipeline target
- Quarterly reset where the plan changes on evidence
- Everything we build is yours and stays yours
- The uncomfortable numbers reported unprompted
Fair questions.
How fast do we see results?
It depends entirely on which services you buy, so a single answer would be dishonest. Outbound produces meetings from week five, once sending domains are warmed. Conversion and paid work moves inside 30 to 60 days. SEO and AEO compound over months: movement by month three, step change by month six to nine. We set those expectations at the start and report against them, including when we miss.
Retainers or projects?
Both. Most partners start on Growth, a monthly program aimed at a single high-leverage problem, then move to a quarterly Scale retainer once the system is proving itself. No annual lock-ins. We re-earn the engagement every quarter.
What if a channel is not working?
We say so, in the weekly, with the evidence. Then we either fix the targeting or stop the channel. The failure mode we are trying to avoid is the one where an agency keeps a channel alive because it is in the contract.
Do we have to buy the whole engine?
No, and we would usually advise against starting that way. A program that starts too wide cannot be diagnosed when it underperforms because everything changed at once. Start with one or two services and add on evidence.
Who owns what we build?
You do. Domains, data, CRM configuration, content, creative, sequences and dashboards. If we stop working together you keep a functioning engine rather than a hole.