B2B SEO services that compound.
Technical foundations, topical depth, and an internal linking structure that makes the whole site legible. Built to keep paying quarter after quarter, not to chase an algorithm update.
● Start here
Tell us about the business.
It takes about a minute. It reaches the people who would do the work rather than a sales inbox, and if we are not the right fit for what you need we will say so.
Goes to hello@katama.io. No sequences, no newsletter, no list.
● What B2B SEO is for now
SEO is the work of being findable in Google: crawlable pages, content that matches real demand, and enough topical depth and authority to rank for it.
It is still the largest source of qualified inbound for most B2B companies. It is no longer sufficient on its own, which is why we sell answer engine optimization beside it rather than inside it.
Why most B2B SEO stalls.
It usually stalls in one of three places, and they are easy to tell apart once you look.
The site cannot be read. Thin architecture, orphan pages, a template that buries the argument. The content exists but nothing links to it and nothing explains what it is about.
The content targets the wrong thing. Volume was chosen over intent, so the traffic arrives and leaves. Rankings go up, pipeline does not.
Nobody has a reason to cite it. No original numbers, no point of view, nothing a journalist or a competitor would link to. Authority never accumulates and the ceiling arrives early.
And there is now a fourth failure that is new. A site can do all three correctly, rank well, and still be absent from the answer a buyer is actually shown.
Citation overlap
38%
Of AI Overview citations came from top ten organic results in February 2026, down from roughly 76% in late 2024.
Still worth ranking
43.2%
Of pages ranking first in Google are cited by ChatGPT, around 3.5 times the rate of pages outside the top twenty.
AI visitor value
4.4x
The conversion value of a visitor arriving from AI search against a traditional organic visitor.
Keyword stuffing
3%
The measured visibility lift from keyword stuffing in generative engines. It is over.
What the work actually is.
We start with the architecture, because content published into a badly structured site is content that will need republishing later.
Then demand research: what your buyers actually type, separated from what a keyword tool suggests. Then the pages, then the links between them, then the authority work that raises the ceiling.
Reporting is monthly and ties to pipeline, not to rankings. Rankings are in the appendix.
● Included
- Technical audit and remediation
- Crawlability, indexation and Core Web Vitals
- Search demand and intent research
- Content architecture and topic clusters
- Internal linking structure
- On-page optimization and schema markup
- Editorial content production
- Digital PR and authority building
- Competitive search analysis
- Monthly reporting against pipeline
How the work runs.
Audit & architecture
Weeks one and two. Full technical crawl, demand research, and a map of what should exist versus what does. You get the map whether or not you continue.
Fix the foundation
Indexation, speed, schema, internal links. Unglamorous and first, because everything after it compounds off this.
Build the clusters
Pages shipped against real demand, linked bidirectionally to their hub. Structure, not volume.
Earn the authority
Original data, digital PR, and the citations that raise the ceiling. This is the slow part and we say so on day one.
What we report.
Rankings are a leading indicator, not a result. They appear in the report because they explain movement, not because they are the point.
Qualified organic pipeline
Opportunities sourced from organic search, with the landing page and query that started them.
Share of demand captured
How much of the addressable search demand in your category you actually hold, against the competitors who hold the rest.
Assisted conversions
Deals where organic was in the path but not the last touch, which is most of them.
Who this suits.
- You sell something people search for by name or by problem
- You can wait two quarters for compounding to start showing
- You have or will fund content production
- Someone internally can approve copy in under two weeks
- You need pipeline this month, in which case start with outbound
- Your category has almost no search volume yet
- You want rankings reported as the outcome
- You expect results without publishing anything
Fair questions.
How long before this pays back?
Meaningful movement by month three, step change by month six to nine, on a typical B2B site. Technical fixes can move things faster because they unlock pages that already existed. We set that expectation on day one and report against it honestly rather than managing the disappointment later.
Do we need to publish content constantly?
No. Depth beats cadence. A cluster of eight strong pages that link to each other outperforms forty thin posts, and it is cheaper to maintain. We would rather ship two pages a month that get cited than eight that get ignored.
Is SEO still worth it if AI answers are taking clicks?
Yes, for two reasons. Ranking first still makes a page around 3.5 times more likely to be cited by ChatGPT than ranking outside the top twenty, so the work compounds into AI visibility. And the clicks that do arrive from AI search are worth roughly 4.4 times a traditional organic visitor. The volume argument is weaker than it was. The value argument is stronger.
Do you guarantee rankings?
No, and anyone who does is selling you something. We commit to the work, the cadence and the reporting. The only number we will put a target against is pipeline.