B2B website conversion that sells unattended.
Most of your buying process happens on your site with nobody there to help. We make the pages argue the case, convert the visit, and give answer engines something worth quoting.
● Start here
Tell us about the business.
It takes about a minute. It reaches the people who would do the work rather than a sales inbox, and if we are not the right fit for what you need we will say so.
Goes to hello@katama.io. No sequences, no newsletter, no list.
● What website conversion work covers
This is the work of turning an existing website into one that produces pipeline: page structure and messaging, landing pages built for specific campaigns, clear conversion paths, and the technical structure that lets search and answer engines read the pages properly.
It is copy and structure work, not a visual redesign.
Your site is doing the selling.
Gartner puts the share of the buying journey spent with vendor sales reps at 17%, and 67% of buyers say they would rather not talk to one at all. The other 83% goes on independent research, internal buying group meetings and conversations you are never in. Your website, your LinkedIn and whatever an AI assistant says about you are the part of it you can still influence.
Most B2B sites are not built for that job. They describe the company rather than the problem, hide pricing and process entirely, bury proof, and offer a single conversion path labelled contact us that asks for a commitment nobody is ready to make.
The result is traffic that reads one page and leaves, and a sales team convinced the leads are the problem.
The same pages are also what gets cited. Product and service pages are the largest single category of AI citation at the buying stage, at 24.1%, and brand-controlled pages account for 88.3% of citations at that stage. The page that convinces a person is very close to the page that gets quoted by a machine.
Service pages cited
24.1%
Share of buying-stage AI citations landing on product and service pages, the largest single category.
Brand-controlled
88.3%
Of consideration-stage citations come from pages the brand controls, not from forums or social.
Time with reps
17%
Share of the B2B buying journey spent with vendor sales reps, across every supplier considered.
Prefer no rep
67%
Of buyers say they would rather complete the purchase without a sales conversation at all.
What we change.
We work on the pages that decide deals: the home page, the service or product pages, pricing, and the campaign landing pages that paid media points at.
Every page gets a job, an argument, proof, and one obvious next step that is proportionate to where the visitor is. A first-time visitor is not going to book a demo, and asking them to is how you lose them.
Structure matters as much as copy. Answer-first openings, cited statistics, clean markup and internal links are what make a page both persuasive and quotable.
● Included
- Website strategy and page architecture
- Page-level messaging and copywriting
- Landing pages and campaign pages
- Conversion path and CTA design
- Proof, pricing and objection handling
- Answer-first structure and schema markup
- Internal linking architecture
- Form and offer optimization
- Conversion tracking setup
- Test roadmap and iteration
How the work runs.
Diagnose the drop-off
Where visitors leave, which pages carry traffic without converting, and which questions the site never answers. Session data plus reading the pages as a buyer would.
Rebuild the argument
Page by page, in priority order. One job per page, proof near the claim, and a next step sized to the visitor.
Make it quotable
Answer-first openings, cited numbers, entity markup, internal links. The same structure that helps a buyer skim helps a machine cite.
Test and iterate
Ship, measure, keep what works. Where traffic is too low for significance we say so instead of reporting noise as a win.
What we report.
Conversion rate alone can be improved by making the offer smaller, which is why it never appears without the pipeline number next to it.
Visit to opportunity
The full path, not the form fill. A site that produces more meetings and fewer opportunities has not improved.
Page-level conversion
By page and by traffic source, so you can tell a page problem from a targeting problem.
Pipeline from the site
Opportunity value with a landing page attached, monthly.
Who this suits.
- You have traffic that is not converting
- You are about to spend meaningfully on paid media
- Your pages describe the company rather than the problem
- You can ship changes without a three-month release cycle
- You have almost no traffic yet, in which case fix that first
- You want a visual redesign rather than a conversion rebuild
- Copy needs six approvals and a legal review each time
- The site cannot be edited without an external agency
Fair questions.
Do you redesign the site or just rewrite it?
Mostly structure and copy, inside your existing design. A visual redesign is a bigger project and rarely the reason a site is not converting. If the design genuinely is the constraint we will say so, but it is the less common answer.
Should we publish pricing?
Usually yes, at least a range or a starting point. Two thirds of buyers would rather not talk to a rep, and hiding price forces exactly that conversation. Publishing a range also disqualifies the wrong prospects before they take a sales call, which is a saving that never shows up in a conversion rate.
How much traffic do we need for testing?
More than most B2B sites have. Below a few thousand relevant sessions a month, formal A/B testing takes months to reach significance, so we work from evidence and judgment and say plainly that it is judgment. Reporting an underpowered test as a result is worse than not testing.