Outsourced SDR that books meetings, not lists.
An outsourced sales development function: research, sequences, calls and follow-up, run by people who do this all day. Your reps sell instead of prospecting.
● Start here
Tell us about the business.
It takes about a minute. It reaches the people who would do the work rather than a sales inbox, and if we are not the right fit for what you need we will say so.
Goes to hello@katama.io. No sequences, no newsletter, no list.
● What an outsourced SDR team does
An outsourced SDR team performs the top of your sales process: researching target accounts, finding the right people, running multi-touch outreach across email, LinkedIn and phone, and booking qualified meetings into your reps’ calendars.
You keep the selling. You outsource the finding.
Reps prospect when the pipeline is empty, and stop when it fills.
Prospecting is the first thing a rep drops.
Ask a quota-carrying rep what they did this week and prospecting is rarely the honest answer. It is the least pleasant part of the job, it has the longest feedback loop, and there is always a live deal that feels more urgent.
So pipeline generation becomes cyclical: reps prospect when the pipeline is empty, stop when it fills, and the gap shows up two quarters later.
Meetings held
Not booked. Held. The gap between the two is reported every week because it is the fastest signal that targeting has drifted.
Hiring in-house SDRs solves it if you can recruit, train, manage and retain them. That is a real function with real overhead, and at small headcount the churn maths rarely works.
Outsourcing it makes sense when you need the function to exist consistently, not when you need one more headcount.
Deliverability health
Domain reputation, spam placement and bounce rates. Reported whether or not anyone asks.
What the team does.
Every account is researched before it is contacted. That is the difference between outbound that works and the mail merge everyone in your market is already deleting.
Sequences run across three channels because single-channel outbound has been in decline for years. Email opens the conversation, LinkedIn makes you a real person, and the phone closes the meeting.
Deliverability is treated as infrastructure. Separate sending domains, warmed properly, monitored continuously, so your primary domain is never the thing that gets burned.
● Included
- Dedicated SDR or BDR resource
- Account and prospect research
- Contact data enrichment and verification
- Separate sending domains and warming
- Deliverability monitoring and remediation
- Cold email sequences
- Multi-touch across email, LinkedIn and phone
- Meetings booked into your reps’ calendars and handed over
- Acceptance rate agreed and tracked with your sales team
- Weekly reporting on meetings held, not meetings booked
How the work runs.
Infrastructure first
Sending domains, warming, inbox setup, tracking. Three to four weeks before meaningful volume, and skipping it is how companies end up in spam permanently.
Research the accounts
Who is on the list, why, who inside them matters, and what would make this month the month they care.
Run the sequences
Multi-touch across email, LinkedIn and phone. Messaging tested by segment, with volume held below the level where quality drops.
Book and hand over
Meetings into the calendar with the research attached, plus a weekly review of what got accepted and what got rejected.
What we report.
Meetings held
Not booked. Held. The gap between the two is reported every week because it is the fastest signal that targeting has drifted.
Acceptance rate
What proportion of meetings your reps accepted as real opportunities. Below target here means the list is wrong, not the sequence.
Pipeline created
Dollars, against the target agreed at the start.
Deliverability health
Domain reputation, spam placement and bounce rates. Reported whether or not anyone asks.
Who this suits.
- Average contract value above roughly ten thousand
- A defined ICP with identifiable target accounts
- Reps with calendar capacity to take meetings
- Willingness to run separate sending domains
- You want volume outreach with no research step
- Your reps cannot take more meetings this quarter
- You expect meetings in the first two weeks
- You sell a low-value, high-volume product
Fair questions.
Will this damage our domain reputation?
Not if it is done properly, and that is why we insist on separate sending domains rather than your primary one. Warming takes three to four weeks, volume is capped per inbox, and deliverability is monitored continuously. If a domain degrades we rotate it. Your main domain never carries cold volume.
How many meetings should we expect?
It depends on ICP size, contract value and how crowded your category is, so any number quoted before the research is a guess dressed as a commitment. We set a target after the first month of data and report against it weekly, including the weeks we miss.
Do you use AI to write the emails?
For research and drafting, yes. For sending unreviewed, no. AI is very good at producing outreach that reads exactly like everyone else’s AI outreach, which is the opposite of the goal. A person reviews what goes out.
What happens if the meetings are not qualified?
We change the list, not the volume. Low acceptance rate is almost always a targeting problem, and the fix is upstream in the ICP rather than downstream in the sequence. That review happens weekly rather than at the quarterly.
Works well with.
Lead generation
The research and data layer that decides whether outbound has anything worth working.
Read →Sales collateral
Outbound creates a conversation. Something has to be worth sending when it does.
Read →Social media marketing
A prospect who has been seeing you for months answers a cold email differently to one who never has.
Read →