Sales collateral worth forwarding.
Decks, one-pagers, case studies and briefs that survive being sent to someone who was not on the call. Most B2B collateral does not.
● Start here
Tell us about the business.
It takes about a minute. It reaches the people who would do the work rather than a sales inbox, and if we are not the right fit for what you need we will say so.
Goes to hello@katama.io. No sequences, no newsletter, no list.
● What sales collateral is for
Sales collateral exists to sell in your absence.
Its real audience is not the person on the call but the four colleagues they forward it to, none of whom heard your explanation. That is the standard it has to meet, and it is why a deck built as speaker support usually fails the moment it is emailed.
The deck that only works with narration.
Most sales decks are built to be presented. Big images, three words a slide, the argument carried entirely by the person speaking.
Then the champion forwards it to the CFO, who reads it alone, understands none of the reasoning, and forms an impression from a slide that says Trusted by industry leaders.
With six to ten people involved in a typical enterprise decision and only 17% of the journey spent with a rep, most of your material is read unattended. Building it for the one meeting and not for the forward is optimising for the smaller audience.
The fix is not more slides. It is a small set of assets that each do one job and can be read cold.
What we produce.
We start from what your reps actually send, which is usually two things out of a library of forty. The rest is dead weight that makes the useful material harder to find.
Then we build a tight set: a pitch deck that works read and presented, one-pagers per solution and per segment, real case studies, executive briefs for the people who never take the call, and proposal templates that stop every rep rewriting the same document.
Everything is written to be forwarded, and everything ties back to the message framework so the story is the same in all of them.
- Collateral audit and rationalisation
- Pitch deck, presented and read versions
- Company and solution one-pagers
- Capability overviews by segment
- Case studies and customer stories
- Executive briefs and business cases
- Proposal and SOW templates
- Outreach and follow-up email templates
- Objection handling documents
- Reference architecture for future assets
How the work runs.
Audit what gets sent
Ask the reps, look at the CRM, find the two assets that do the work and the thirty-eight that do not. Removing material is part of the deliverable.
Fix the spine
One narrative, drawn from the message framework, that every asset expresses in its own format. Without this you get a library that contradicts itself.
Build the set
In priority order, starting with whatever is blocking deals this quarter. Usually the deck, occasionally the case studies.
Hand over the system
Editable templates plus the rules for making new assets, so the set does not degrade the first time somebody needs a variant at short notice.
How you know it worked.
Collateral is enabling rather than converting, so the honest measures are about usage and deal movement rather than a direct attribution claim.
Rep adoption
Whether the material is actually being sent. Unused collateral is the default outcome and the first thing to check.
Stage progression
Whether deals move faster through the stages the material is meant to unblock, particularly the internal-sell stage.
Forward rate
How often the asset reaches a second reader inside the account, where trackable.
Who this suits.
- Deals stall at the internal-sell stage
- Every rep has built their own version of the deck
- You sell to committees rather than to individuals
- You have customer stories you are allowed to tell
- You want design only, with copy supplied
- The positioning is unresolved, which makes this premature
- No customer will agree to be referenced in any form
- Reps will not adopt anything they did not write
Fair questions.
Can you write case studies if we cannot name the client?
Yes. Anonymous specificity works: a Series B fintech with 200 employees is more persuasive than a named logo attached to a vague claim. What we will not do is publish a metric nobody can substantiate, or imply a named client who has not given written permission.
Do you design as well as write?
We write and structure, and lay out to your existing brand template. Where no template exists we will produce a clean one, but this is not a design studio engagement and we will tell you when you need one.
How many assets do we actually need?
Fewer than you have. A deck, two or three one-pagers, three case studies, an executive brief and a proposal template covers most B2B sales motions. Large libraries usually signal that nobody trusts the existing material rather than that the market needs variety.